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Focus Group Practice Claudia Puchta
Focus Group Practice
Claudia Puchta
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
184 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2004年1月15日 |
| ISBN13 | 9780761966906 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 184 |
| 寸法 | 170 × 242 × 13 mm · 450 g |
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