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Qualitative Marketing Research David J. Carson Abridged edition
Qualitative Marketing Research
David J. Carson
Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to management studies and marketing.
256 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2001年2月1日 |
| ISBN13 | 9780761963653 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 256 |
| 寸法 | 156 × 234 × 19 mm · 510 g |
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