Andy Ruddock
Understanding Audiences: Theory and Method Andy Ruddock

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Paperback Book (2000) ¥ 21.803

Understanding Audiences: Theory and Method

Andy Ruddock

The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both. Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.

208 pages

メディア	書籍 Hardcover Book (ハードカバー付きの本)
リリース済み	2000年12月15日
ISBN13	9780761963448
出版社	SAGE Publications Inc
ページ数	208
寸法	160 × 239 × 17 mm · 444 g