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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko
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発送予定日 年8月10日 - 年8月26日
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Optimal Database Marketing: Strategy, Development, and Data Mining
Ronald G. Drozdenko
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
424 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2002年5月10日 |
| ISBN13 | 9780761923572 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 424 |
| 寸法 | 187 × 260 × 29 mm · 918 g |
| 言語 | 英語 |
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