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Networks in Marketing Dawn Iacobucci
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発送予定日 年10月23日 - 年11月10日
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Networks in Marketing
Dawn Iacobucci
An overview of what networks are and how they are used in marketing management practices is provided in this volume. Leading scholars in the field examine various types of relationships including: customer-to-customer networks; relationships as investment opportunities; and strategic alliances.
443 pages, 1, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1996年10月10日 |
| ISBN13 | 9780761901402 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 443 |
| 寸法 | 152 × 228 × 26 mm · 770 g |
| 言語 | 英語 |
| 編集者 | Iacobucci, Dawn |
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