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Market-Driven Thinking Arch G. Woodside 第1 版
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Market-Driven Thinking
Arch G. Woodside
Offers a useful mental model and tools for learning about how executives and customers think within marketplace contexts. This book examines the actual thinking and actions by executives and customers related to making marketplace decisions. It looks at thought and choice in both B2B (business-to-business) and B2C (business-to-consumer) contexts.
328 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2005年2月3日 |
| ISBN13 | 9780750679015 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 324 |
| 寸法 | 162 × 236 × 18 mm · 644 g |
| 言語 | 英語 |
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