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Marketing Finance Keith Ward 第1 版
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発送予定日 年10月6日 - 年10月22日
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Marketing Finance
Keith Ward
Stresses the pivotal relationship between finance and strategy in the marketing process, and demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. This work also concentrates on how financial input in marketing can create shareholder value.
368 pages, 1, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2003年11月4日 |
| ISBN13 | 9780750657709 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 368 |
| 寸法 | 233 × 157 × 23 mm · 556 g |
| 言語 | 英語 |
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