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Marketing Communications Management Paul Copley 第1 版
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発送予定日 年10月6日 - 年10月22日
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Marketing Communications Management
Paul Copley
Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.
480 pages, colour illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2004年9月23日 |
| ISBN13 | 9780750652940 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 456 |
| 寸法 | 211 × 280 × 28 mm · 1,24 kg |
| 言語 | 英語 |
![Cover for Paul Copley · Marketing Communications Management: Analysis, Planning, Implementation (Paperback Book) [2 Revised edition] (2014)](https://imusic.b-cdn.net/images/item/original/870/9780857027870.jpg?paul-copley-2014-marketing-communications-management-analysis-planning-implementation-paperback-book&class=scaled&v=1408424351)
![Cover for Paul Copley · Marketing Communications Management: Analysis, Planning, Implementation (Hardcover Book) [2 Revised edition] (2014)](https://imusic.b-cdn.net/images/item/original/863/9780857027863.jpg?paul-copley-2014-marketing-communications-management-analysis-planning-implementation-hardcover-book&class=scaled&v=1465212524)
