Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters - Jan-Benedict Steenkamp - Books - Kogan Page Ltd - 9780749483470 - October 3, 2018
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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Jan-Benedict Steenkamp

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Retail Disruptors: The Spectacular Rise and Impact of the Hard Discounters

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.

264 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 3, 2018
ISBN13 9780749483470
Publishers Kogan Page Ltd
Pages 264
Dimensions 234 × 158 × 15 mm   ·   420 g
Language English  

See all of Jan-Benedict Steenkamp ( e.g. Hardcover Book and Paperback Book )