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Brand Psychology: Consumer Perceptions, Corporate Reputations Jonathan Gabay
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発送予定日 年11月2日 - 年11月12日
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Brand Psychology: Consumer Perceptions, Corporate Reputations
Jonathan Gabay
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't.
440 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2015年3月3日 |
| ISBN13 | 9780749471736 |
| 出版社 | Kogan Page Ltd |
| ページ数 | 440 |
| 寸法 | 156 × 235 × 25 mm · 682 g |
| 言語 | 英語 |
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