この商品を友人に教える:
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness Malcolm McDonald 2 Revised edition
クリスマスプレゼントは1月31日まで返品可能です
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness
Malcolm McDonald
Measure marketing effectiveness, align marketing activities with corporate strategy and deliver accountability with this metrics model developed at the renowned Cranfield School of Management.
328 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年10月3日 |
| ISBN13 | 9780749468972 |
| 出版社 | Kogan Page Ltd |
| ページ数 | 328 |
| 寸法 | 170 × 241 × 19 mm · 576 g |
| 言語 | 英語 |
![Cover for Malcolm McDonald · Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (Paperback Book) [2 Revised edition] (2016)](https://imusic.b-cdn.net/images/item/original/216/9780749478216.jpg?malcolm-mcdonald-2016-malcolm-mcdonald-on-marketing-planning-understanding-marketing-plans-and-strategy-paperback-book&class=scaled&v=1481620101)
![Cover for Malcolm Mcdonald · Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning (Hardcover Book) [1st edition] (1995)](https://imusic.b-cdn.net/images/item/original/726/9780080425726.jpg?malcolm-mcdonald-1995-marketing-strategies-new-approaches-new-techniques-the-best-of-long-range-planning-hardcover-book&class=scaled&v=1450255221)