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CRM Project Management: Building Realistic Expectations and Managing Risk Michael Gentle
CRM Project Management: Building Realistic Expectations and Managing Risk
Michael Gentle
A handbook on CRM project management. It addresses implementation, advocating an approach based in the real world and stressing the measurable goals and tactical uses of CRM. Areas covered include: critical success factors; risk factors; risk analysis; and case studies.
240 pages, 1, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2002年10月3日 |
| ISBN13 | 9780749438982 |
| 出版社 | Kogan Page Ltd |
| ページ数 | 240 |
| 寸法 | 156 × 234 × 16 mm · 372 g |
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