Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History - Ai Hisano - Books - Harvard University Press - 9780674983892 - November 19, 2019
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Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History

Ai Hisano

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Visualizing Taste: How Business Changed the Look of What You Eat - Harvard Studies in Business History

Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”

336 pages, 6 photos, 8 color photos, 5 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 19, 2019
ISBN13 9780674983892
Publishers Harvard University Press
Pages 336
Dimensions 138 × 216 × 27 mm   ·   544 g
Language English  

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