David Choe

How to Start a Movement in Your Company David Choe

This book details with vivid and humorous detail the author's multiple experiences with failed company transformations. After spending millions of dollars on consultants, software, and full-time employees, ADC asks David to spearhead the next iteration of transformation. How To Start a Movement recounts how he and a handful of "insurgents" led a bottoms-up movement with blistering speed and delivered millions to the bottom line as well as improved customer delivery.