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Commoditization and the Strategic Response Andrew Holmes New edition
Commoditization and the Strategic Response
Andrew Holmes
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.
200 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2008年2月19日 |
| ISBN13 | 9780566087431 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 244 |
| 寸法 | 251 × 180 × 19 mm · 570 g |
| 言語 | 英語 |
