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Crystallizing Public Opinion
Edward Bernays
Crystallizing Public Opinion
Edward Bernays
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
208 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 30, 2019 |
ISBN13 | 9780486836584 |
Publishers | Dover Publications Inc. |
Pages | 144 |
Dimensions | 131 × 204 × 8 mm · 154 g |
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