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Crystallizing Public Opinion Edward Bernays
Crystallizing Public Opinion
Edward Bernays
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
208 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年11月30日 |
| ISBN13 | 9780486836584 |
| 出版社 | Dover Publications Inc. |
| ページ数 | 144 |
| 寸法 | 131 × 204 × 8 mm · 154 g |