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Introducing Marketing Research Paul Baines
Introducing Marketing Research
Paul Baines
Explores both the quantitative and qualitative aspects of marketing research. This book combines quantitative information with important qualitative issues such as interviews and focus groups.
368 pages, forms
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2002年4月22日 |
| ISBN13 | 9780471497707 |
| 出版社 | John Wiley & Sons Inc |
| ページ数 | 368 |
| 寸法 | 188 × 233 × 23 mm · 660 g |
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