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Marketing Research David A. Aaker 10 Revised edition
Marketing Research
David A. Aaker
Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence, strategy, theory, and application. It shows the relevance of marketing intelligence, the power of the Internet in marketing research applications, and more.
816 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2009年12月1日 |
| ISBN13 | 9780470317259 |
| 出版社 | John Wiley and Sons Ltd |
| ページ数 | 816 |
| 寸法 | 212 × 258 × 32 mm · 1,47 kg |
| 言語 | 英語 |
