Watching the Olympics: Politics, Power and Representation - John Sugden - 書籍 - Taylor & Francis Ltd - 9780415578332 - 2011年8月2日
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John Sugden
Watching the Olympics: Politics, Power and Representation 第1 版

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Global sporting events involve the creation, management and mediation of cultural meanings for consumption by massive media audiences. The apotheosis of this cultural form is the Olympic Games. This challenging and provocative new book explores the Olympic spectacle, from the multi-media bidding process and the branding and imaging of the Games, to security, surveillance and control of the Olympic product across all of its levels.

The book argues that the process of commercialization, directed by the IOC itself, has enabled audiences to interpret its traditional objects in non-reverential ways and to develop oppositional interpretations of Olympism. The Olympics have become multi-voiced and many themed, and the spectacle of the contemporary Games raises important questions about institutionalization, the doctrine of individualism, the advance of market capitalism, performance, consumption and the consolidation of global society.

With particular focus on the London Games in 2012, the book casts a critical eye over the bidding process, Olympic finance, promises of legacy and development, and the consequences of hosting the Games for the civil rights and liberties of those living in their shadow. Few studies have offered such close scrutiny of the inner workings of Olympism?s political and economic network, and, therefore, this book is indispensible reading for any student or researcher with an interest in the Olympics, sport's multiple impacts, or sporting mega-events.

272 pages, 1 black & white tables

メディア 書籍     Paperback Book   (ソフトカバーで背表紙を接着した本)
リリース済み 2011年8月2日
ISBN13 9780415578332
出版社 Taylor & Francis Ltd
ジャンル Aspects (Academic) > Political
ページ数 272
寸法 236 × 156 × 15 mm   ·   428 g
言語 英語  
編集者 Sugden, John
編集者 Tomlinson, Alan

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