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Brand Management: Research, Theory and Practice Tilde Heding
Brand Management: Research, Theory and Practice
Tilde Heding
Presents an analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the years. Taking a multi-disciplinary approach and offering an analysis of brand research literature, this book delivers an understanding of the managerial implications of the different approaches to the management of the brand.
288 pages, 98 black & white illustrations, 17 black & white tables, 81 black & white line drawings
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2008年12月22日 |
| ISBN13 | 9780415443272 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 288 |
| 寸法 | 162 × 232 × 17 mm · 442 g |
| 言語 | 英語 |
