William Arthur Poucher

Perfumes, Cosmetics and Soaps: Modern Cosmetics William Arthur Poucher 8th ed. 1930. Softcover reprint of the original 8t edition

w. A. Poucher's original 'Perfumes, Cosmetics and Soaps', first published in 1923, were the first comprehensive text books to deal exclusively with the work of the perfume and cosmetic industry, and received recognition and approval throughout the world. Their success and popularity was due primarily to the fact that they provided a practical guide not only to those engaged in the industry, but to a section of readers interested in the mystique and romance which at that time was associated with the perfume and cosmetic arts. It was also an outstanding feature that the books were easily readable, subject matter being expressed in a clear and under­ standable fashion without the frills of pseudo-science or advanced technology. In revising Volume III and editing Volume I it has been my aim to continue in the pattern and style of their author, and to this end I have not intended to write a new book, but have attempted a true revision, and it is a remarkable fact that many of the original writings made nearly 50 years ago can still apply to an industry which since that time has developed beyond recognition.