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Health Services Marketing: A Practitioner's Guide Richard K. Thomas 2008 edition
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発送予定日 年10月6日 - 年10月22日
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Health Services Marketing: A Practitioner's Guide
Richard K. Thomas
For health care professional, clinical expertise is not enough - one has to know the market. This title explains the range of marketing activities and techniques, from promotions to pricing, helping health professional learn to navigate this important aspect of healthcare.
164 pages, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2007年10月19日 |
| ISBN13 | 9780387736044 |
| 出版社 | Springer-Verlag New York Inc. |
| ページ数 | 164 |
| 寸法 | 231 × 149 × 10 mm · 242 g |
| 言語 | 英語 |
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