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Marketing: A Complete Guide Malcolm McDonald
Marketing: A Complete Guide
Malcolm McDonald
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic.
584 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2003年4月17日 |
| ISBN13 | 9780333994375 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 584 |
| 寸法 | 156 × 230 × 33 mm · 856 g |
| 言語 | 英語 |
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