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International Marketing Klaus Backhaus
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発送予定日 年11月23日 - 年12月3日
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International Marketing
Klaus Backhaus
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets?
480 pages, 200 figures, tables, illustrations, index
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2005 |
| 発売日 | 2004 |
| ISBN13 | 9780333963883 |
| 出版社 | Macmillan Education UK |
| ページ数 | 480 |
| 寸法 | 156 × 234 × 26 mm · 728 g |
| 言語 | 英語 |
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