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Practical Marketing Planning John Cooper
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発送予定日 年7月31日 - 年8月12日
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Practical Marketing Planning
John Cooper
This workbook describes the principles and techniques of marketing. Part 1 discusses the principles and components of marketing, audits, research, targeting forecasting and communications. Part 2 provides a planning manual which guides the user through the production of a marketing plan.
288 pages, line drawings, tables
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1997年5月12日 |
| ISBN13 | 9780333679081 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 288 |
| 寸法 | 144 × 234 × 16 mm · 436 g |
| 言語 | 英語 |
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