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Understanding the Consumer: A Psychological Approach David A. Statt
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発送予定日 年10月19日 - 年10月29日
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Understanding the Consumer: A Psychological Approach
David A. Statt
It looks at the subject from a psychological perspective and psychological themes that cross different areas are highlighted - such as personality patterns and lifestyle effects on shopping behaviour. The writing is lively and provocative, taking a slightly more sceptical and irreverent view of the subject than many texts in the area.
352 pages, figures, tables
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1997年3月5日 |
| ISBN13 | 9780333660638 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 352 |
| 寸法 | 155 × 235 × 17 mm · 539 g |
| 言語 | 英語 |
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