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Brands: The New Wealth Creators John Murphy
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発送予定日 年9月14日 - 年9月30日
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Brands: The New Wealth Creators
John Murphy
This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands.
240 pages, facsimiles
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1997年11月14日 |
| ISBN13 | 9780333659090 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 224 |
| 寸法 | 155 × 235 × 16 mm · 387 g |
| 言語 | 英語 |
| 編集者 | Hart, S. |
| 編集者 | Murphy, J. |
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