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Brand Power
価格
¥ 20.112
税抜
遠隔倉庫からの取り寄せ
発送予定日 年8月12日 - 年8月28日
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Brand Power
In this study, brand owners put forward their views on the power and importance of their brands. They cover subjects such as the importance of brand power and how to create, manage and value brand power. Contributions from academics, management consultants and marketing experts are also included.
271 pages, 52 b&w illustrations, 64 colour illustrations, 32pp plates
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1994年7月28日 |
| ISBN13 | 9780333570135 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 271 |
| 寸法 | 159 × 240 × 19 mm · 589 g |
| 編集者 | Stobart, Paul |
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