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Branding: A Key Marketing Tool 2 Revised edition
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¥ 28.972
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発送予定日 年10月20日 - 年11月5日
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Branding: A Key Marketing Tool
Brands are among the most valuable assets of most of today's corporations. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively.
218 pages, photographs, index illustrated
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1991年11月18日 |
| ISBN13 | 9780333560761 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 220 |
| 寸法 | 155 × 235 × 19 mm · 503 g |
| 編集者 | Murphy, John M. |
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