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High-Tech Campaigns: Computer Technology in Political Communication Gary W. Selnow
High-Tech Campaigns: Computer Technology in Political Communication
Gary W. Selnow
The author discusses targeted communication, and how computers can help communicators understand their audiences in order to devise messages with individual appeal. Against this theoretical background, he looks at public surveying techniques and the effects of these technologies on American voters.
240 pages, figures, tables, appendices, bibliography, index
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1993年11月23日 |
| ISBN13 | 9780275941505 |
| 出版社 | ABC-CLIO |
| ページ数 | 240 |
| 寸法 | 150 × 220 × 20 mm · 589 g |
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