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Consumer Behaviour: a European Perspective Michael R. Solomon 5 Rev edition
Consumer Behaviour: a European Perspective
Michael R. Solomon
Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The book links in consumer behaviour theory with the real life problems faced by practitioners.
704 pages, Illustrationsstrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2013年6月6日 |
| ISBN13 | 9780273772729 |
| 出版社 | Pearson Education Limited |
| ページ数 | 704 |
| 寸法 | 197 × 263 × 25 mm · 1,32 kg |
| 言語 | 英語 |
