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Electronic Marketing: Theory and Practice for the Twenty-First Century John O'Connor
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Electronic Marketing: Theory and Practice for the Twenty-First Century
John O'Connor
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
456 pages, illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2003年12月6日 |
| ISBN13 | 9780273684763 |
| 出版社 | Pearson Education Limited |
| ページ数 | 456 |
| 寸法 | 190 × 246 × 25 mm · 859 g |
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