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Corporate Communication Paul A. Argenti 2 Revised edition
Corporate Communication
Paul A. Argenti
A comprehensive account of corporate communications, including both text and cases. Information new to this edition covers corporate philanthropy, government affairs and community relations. There is increased emphasis on communication strategy and four new business cases are included.
200 pages, Illustrations, facsims.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1997年12月1日 |
| ISBN13 | 9780256217230 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 200 |
| 寸法 | 150 × 220 × 10 mm · 410 g |