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The Global Brand Nigel Hollis
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発送予定日 年9月15日 - 年10月12日
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The Global Brand
Nigel Hollis
Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
272 pages, Illustrations
| メディア | 書籍 Book |
| リリース済み | 2010年3月2日 |
| ISBN13 | 9780230620568 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 272 |
| 寸法 | 156 × 231 × 20 mm · 449 g |
| 言語 | 英語 |
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