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Sensory Marketing B. Hulten
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Sensory Marketing
B. Hulten
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
198 pages, 1, black & white illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2009年5月21日 |
| ISBN13 | 9780230576575 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 183 |
| 寸法 | 167 × 242 × 17 mm · 432 g |
| 言語 | 英語 |
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