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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web D. Padua
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発送予定日 年11月17日 - 年12月3日
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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web
D. Padua
Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.
264 pages, 4 black & white tables, 18 diagrames
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2012年7月31日 |
| ISBN13 | 9780230391246 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 231 |
| 寸法 | 138 × 222 × 20 mm · 521 g |
| 言語 | 英語 |
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