An Introduction to Franchising - Webber, Robert (De Montfort University, Leicester) - Books - Bloomsbury Publishing PLC - 9780230361645 - December 10, 2012
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An Introduction to Franchising

Webber, Robert (De Montfort University, Leicester)

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An Introduction to Franchising

A practical, applied textbook offering introduction to the world of franchising from the perspectives of both the franchisor and franchisee. clear . It is a unique text for use by students studying franchising, or by students or practitioners interested in buying a franchise or in franchising their business model.


288 pages, 26 black & white line drawings

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 10, 2012
ISBN13 9780230361645
Publishers Bloomsbury Publishing PLC
Pages 288
Dimensions 159 × 231 × 16 mm   ·   439 g