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Marketing Management: A Value-Creation Process Alain Jolibert 2nd ed. 2012 edition
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Marketing Management: A Value-Creation Process
Alain Jolibert
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers.
464 pages, 30 black & white tables, 20 black & white line drawings
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年7月31日 |
| ISBN13 | 9780230240957 |
| 出版社 | Macmillan Education UK |
| ページ数 | 464 |
| 寸法 | 216 × 274 × 24 mm · 1,13 kg |
| 言語 | 英語 |
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