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Football Brands S. Bridgewater
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発送予定日 年12月1日 - 年12月17日
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Football Brands
S. Bridgewater
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.
208 pages, 14 black & white tables, 10 figures
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2010年4月29日 |
| ISBN13 | 9780230232532 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 194 |
| 寸法 | 162 × 241 × 17 mm · 478 g |
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