この商品を友人に教える:
Digital Advertising Andrew Mcstay
Digital Advertising
Andrew Mcstay
Digital media offer exciting potential for advertising and marketing. This text looks at the cultural, commercial and creative practices of advertising in these environments. Combining industry and critical perspectives, it analyses key theory, concepts and trends in the field. This is ideal reading for students of Media Studies and Advertising.
288 pages, 5 black & white tables, 4 black & white halftones, 1 diagrames
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2009年12月15日 |
| ISBN13 | 9780230222403 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 288 |
| 寸法 | 160 × 240 × 20 mm · 544 g |
![Cover for Andrew McStay · Privacy and Philosophy: New Media and Affective Protocol - Digital Formations (Hardcover Book) [New edition] (2014)](https://imusic.b-cdn.net/images/item/original/999/9781433118999.jpg?andrew-mcstay-2014-privacy-and-philosophy-new-media-and-affective-protocol-digital-formations-hardcover-book&class=scaled&v=1609477226)
![Cover for Jonathan B. Justice · Debt Reckoning: Professionalism and Accountability in Public Finance Decision-Making - Palgrave Studies in Public Debt, Spending, and Revenue (Hardcover Book) [1st ed. 2024 edition] (2027)](https://imusic-static.b-cdn.net/images/missing-tall.png)
![Cover for Gareth Williams · Angel of Death: The Story of Smallpox (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/580/9781349961580.jpg?gareth-williams-2026-angel-of-death-the-story-of-smallpox-paperback-book&class=scaled&v=1790603233)
![Cover for Alexander Van Deursen · Digital Skills: Key to the Smart Society - Digital Education and Learning (Paperback Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/610/9781349961610.jpg?alexander-van-deursen-2026-digital-skills-key-to-the-smart-society-digital-education-and-learning-paperback-book&class=scaled&v=1780316042)
![Cover for Elizabeth Palley · The Politics of Women’s Health Care in the United States (Hardcover Book) [Second Edition 2026 edition] (2026)](https://imusic.b-cdn.net/images/item/original/467/9781349961467.jpg?elizabeth-palley-2026-the-politics-of-women-s-health-care-in-the-united-states-hardcover-book&class=scaled&v=1775002995)
