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E-Marketing: Theory and Application Stephen Dann
E-Marketing: Theory and Application
Stephen Dann
Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.
496 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2011年2月15日 |
| ISBN13 | 9780230203969 |
| 出版社 | Macmillan Education UK |
| ページ数 | 420 |
| 寸法 | 189 × 246 × 22 mm · 1,12 kg |
| 言語 | 英語 |
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