Brand Avatar: Translating Virtual World Branding into Real World Success - Alycia De Mesa - Books - Palgrave Macmillan - 9780230201798 - February 27, 2009
In case cover and title do not match, the title is correct

Brand Avatar: Translating Virtual World Branding into Real World Success

Alycia De Mesa

Price
Fr. 67.49
excl. VAT

Ordered from remote warehouse

Expected delivery Jun 16 - 27

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Brand Avatar: Translating Virtual World Branding into Real World Success

Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.

200 pages, 23 black & white halftones, 1 figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 27, 2009
ISBN13 9780230201798
Publishers Palgrave Macmillan
Pages 187
Dimensions 166 × 243 × 17 mm   ·   453 g
Language English  

See all of Alycia De Mesa ( e.g. Hardcover Book )