Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism - C. Dussart - Books - Palgrave Macmillan - 9780230105300 - January 19, 2011
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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

C. Dussart

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Creative Cost-Benefits Reinvention: How to Reverse Commoditization Hell in the Age of Customer Capitalism

This book puts the commoditization phenomenon under the microscope, laying out an economic analysis, followed by solutions and strategic recommendations.

192 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 19, 2011
ISBN13 9780230105300
Publishers Palgrave Macmillan
Pages 174
Dimensions 156 × 217 × 15 mm   ·   362 g

See all of C. Dussart ( e.g. Hardcover Book and Paperback Book )