Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37 - W. Tsai - Books - Palgrave Macmillan - 9780230019829 - November 30, 2009
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Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37

W. Tsai

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Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37

Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.


274 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 30, 2009
ISBN13 9780230019829
Publishers Palgrave Macmillan
Pages 249
Dimensions 163 × 222 × 20 mm   ·   408 g