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Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
W. Tsai
Reading Shenbao: Nationalism, Consumerism and Individuality in China 1919-37
W. Tsai
Through a study of the readership of the most popular commercial daily newspaper in China during the early twentieth century, Reading Shenbao investigates ideas of nationalism, consumerism and individuality, looking at the relationship between advertising, modern lifestyles and changing social attitudes in China as it underwent modernization.
274 pages, 1, black & white illustrations
Media | Books Hardcover Book (Book with hard spine and cover) |
Released | November 30, 2009 |
ISBN13 | 9780230019829 |
Publishers | Palgrave Macmillan |
Pages | 249 |
Dimensions | 163 × 222 × 20 mm · 408 g |
See all of W. Tsai ( e.g. Hardcover Book )