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The Advertising Effect: How to Change Behaviour Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
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The Advertising Effect: How to Change Behaviour
Ferrier, Adam (, Chief Strategy Officer, CumminsRoss)
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
240 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年5月30日 |
| ISBN13 | 9780195593921 |
| 出版社 | Oxford University Press Australia |
| ページ数 | 240 |
| 寸法 | 227 × 154 × 18 mm · 378 g |
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