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Market-based Management (6th Edition) Roger Best 第6 版
Market-based Management (6th Edition)
Roger Best
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年1月9日 |
| ISBN13 | 9780130387752 |
| 出版社 | Prentice Hall |
| ページ数 | 576 |
| 寸法 | 175 × 229 × 18 mm · 739 g |
| 言語 | 英語 |
