Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Books - Elsevier Science Publishing Co Inc - 9780124114579 - November 26, 2013
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Budget Constraints and Optimization in Sponsored Search Auctions

Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)

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Budget Constraints and Optimization in Sponsored Search Auctions

Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 26, 2013
Original release date 2014
ISBN13 9780124114579
Publishers Elsevier Science Publishing Co Inc
Pages 224
Dimensions 242 × 196 × 17 mm   ·   703 g

See all of Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) ( e.g. Hardcover Book )