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Essentials of Marketing Management Greg Marshall
Essentials of Marketing Management
Greg Marshall
Takes instructors and students into the world of marketing through real-world applications. This textbook covers various topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format. It presents marketing management the way it is actually practiced in successful organizations today.
416 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年2月16日 |
| ISBN13 | 9780078028786 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 416 |
| 寸法 | 277 × 216 × 17 mm · 934 g |
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