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Principles of Services Marketing Adrian Palmer 第7 版
Principles of Services Marketing
Adrian Palmer
Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption.
554 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年1月16日 |
| ISBN13 | 9780077152345 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 554 |
| 寸法 | 194 × 262 × 21 mm · 972 g |
| 言語 | 英語 |
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