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Marketing Planning Svend Hollensen 第2 版
Marketing Planning
Svend Hollensen
Presents a global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
400 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年7月16日 |
| ISBN13 | 9780077127138 |
| 出版社 | McGraw-Hill Education - Europe |
| ページ数 | 400 |
| 寸法 | 192 × 246 × 25 mm · 900 g |
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